Client: Case Addict
Case Addict are an online retailer that has a core business of selling iPhone / iPad / Macbook Pro related accessories. It also distributed Mili and Exogear products in the UK.
After the launch of the iPhone 4, CA decided to advertise their website and products by piggybacking on the back of the massively crowd drawing product, advertising the first ever battery cases for the iPhone4 by Exogear and Mili. The design used imagery to reflect energy and power transfer.