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Blister pack packaging design

Blister pack packaging design

Client: Vitamina

Sector: Vitamins



Vitamina produce a handy 'impulse purchase' pack of chewable vitamins.

The idea was that these were sold in the same way as chewing gum and sweets are, and to be located in the same purchase points near tills and in the sweet isles of convenience stores so that consumer purchases could be swayed to remember their health and possibly engage a healthier direction with eating habits. The design of the pack visually used the active ingredients (that are are normally hidden in small print on the back) and was designed in the style of a periodic table (based on the minerals it also contains).