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Chocolate packaging design

Chocolate packaging design

Client: Avianense

Sector: Chocolate

 

  

Avianense has over 100 years of history but that doesn’t stop them being adventurous with their packaging. This chocolate is a unique blend of tradition and sophistication.

The unusual pairing of flavours was one to be celebrated, they were literally a surprise for the tastebuds that mixes up the traditional chocolate industry. We aimed to visualise this by playing with the brain a little and trying to represent the twist in the taste. Orange became the colour of passionfruit, and mango became the outer skin of Dragonfruit, thus alerting the brain to think there is something different about this chocolate bar when seen on-shelf.

 

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