Café Café has a simple philosophy; they want to get more people drinking speciality coffee.
Despite the recent spike in the popularity in speciality coffee there’s still a great deal of bad coffee being consumed, and they want to change that. The range of flavours in coffee can vary enormously depending on varietal, processing method and growing region (even more so than wine) and so they want to take consumers on a journey and demonstrate how these factors effect the taste of coffee. To help them we produced some coffee packaging designs for their initial Central American varietals using the popular Aribica beans to softly introduce the market to speciality brews. We hope the designs make their consumers be happy and fall in love with their coffee as much as we do.