Bath by Cycle rent out bikes in the world heritage city of Bath. The city has some renowned cycle pathways as well as the Georgian heritage.
As an initial start-up, I was approached to design the BBC branding which was to offer cycle rental in Bath. This rolled-out into designing and building an optimised website, allowing visitors to find bike hire prior to their visit. BathbyCycle have now been trading profitably for over 2yrs against some tough competition.