Keratex Hoofcare produce the leading hoofcare products in Europe and the US.
Their products are recommended by the UK's most renowned farrier, Ian Hughes (who was the head farrier at the Beijing Olympic games in 2008). The ads appeared in all the national UK equine magazines. The client wanted the adverts had to show the entire product group and so the design had to accommodate this in visually somehow. The ads were placed in publications at strategic points throughout the equine calendar.