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Keratex – design for marketing 

Equine marketing design

Client: Keratex

Sector: Equine



The overall marketing plan for Keratex is one to engage equine distribution channels, from retailers and farriers through to vets and riding schools.

A key part of this campaign is getting out at trade shows, exhibitions and events, these range from engaging with the trade at BETA, the consumer at events like Badminton Horse Trials and sponsoring a guest column in The Farrier Magazine written by the leading farrier, Ian Hughes (whom also endorses the award winning Keratex product range). Also below is an exhibition stand that we designed, as well and accompanying brochures and posters.

The targeted advertising was placed in relevant trade press at key points throughout the equine season and calendar.