Sector: Energy Gel
Frutivali Energy Gels are made with fructose and fruit concentrate for a more natural fitness boost. Studies show consumption of fructose leads to a lower blood glucose rise than consumption of sucrose or glucose.
The design of the packaging range involved the graphic use of the logo to represent the flavour combinations. It was designed as such. The graphic form starts of at more traditional flavours and then ramps up in colour the more exotic the fruit combination – ending in the strawberry and dragonfruit that actually tastes like an exotic milkshake, it was lush. These gels support athletes and sports people of all ages and abilities. The package branding used a clear gel bubble that exemplified the colour of the flavours though it.