Sector: Ice Cream
The main USP of Crem Helado's Coco brand is that each pot contains extra ingredients, namely a chocolate sauce and a secondary flavour as a loose ingredient.
The ice-cream is of course already flavoured, but with the addition of the extra ingredients brings some extra fun to the event of eating ice-cream. It mixes things up and allows the consumer to adapt their ice-cream to their own taste, much like an ice-cream parlour. This fun is represented in the explosive nature of the graphics, from a chocolate swirled bowl holding the recipe on show, to the vibrancy of a funfair'esque' swirling vivid background.