Sector: Ice Cream
With Magnum capturing most of the Ice-cream stick stick market, any new entrant in the market would need to re-position themselves as something different and not just another me-too. That’s exactly what Crem Helado wanted from the design we gave them for Coco.
The packaging design we created was an explosion of colour and movement, with the liquid chocolate wrapping itself around the ice-cream in an embrace, beautifully offset by strong primary colour inspired by the flavour of each product. Magnum appears up-market and decadent, whereas Coco is fun and vibrant and will appeal to a younger market.