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Plastic pouch packaging design

Plastic pouch packaging design

Client: Targento

Sector: Food



Targento produce two different microwavable risottos, a French wild mushroom and an Italian tomato and herb. An enjoyable, perfectly cooked Risotto every time.

The packaging design we produced needed to reflect the heritage of the brand, the regional quality ingredients and it's quick cooking time. The photography was undertaken with the help of a food stylist to get the best out of photographing a pre-packaged food. The risotto rice had to littlerly be tickled into the position to get a shot mouthwatering enough to use. Positioning the bowls and set in a position to allow for at least some style to the dish.