WNY are an event project management consultancy looking to expand their client roster.
WNY already have a great name in the industry as they had won the NOEA Event Organiser of the Year Award, and so the marketing wasn’t really a case of defining a campaign but more a case of getting the brand image right. Prospective clients were already searching and looking for WNY, so it was a case of designing a suitably clean modern website which displays their event projects at their best. The website was optimised to be found and came with well designed, downloadable case studies for clients to access. To complete the company image, every presentation and tender document was designed to look slick, capable and efficient. The only minor amount of advertising was placed in the Sports Business International Directory to capitalise on the back of recent and successful Olympic projects.