Like every bike owner, every bike has its own personality. Which is why each brochure is individually designed.
Unlike the previous brochure for the Fireblade which was designed to indicate speed, these bikes are not Superbikes but are a more refined and comfortable Sports Tourer. This design of brochure then had to refect the dependable nature of a bike that can br driven for miles, yet with a sporty edge. The brochure depicts a beautifully racey looking bike, but one that isn't being riven to the ragged edge, solid and predictable much like the square graphics that are used in the visual conception. No flowing racing lines here.